Boost to Cromer tourism figures expected after Antiques Roadshow airs
PUBLISHED: 10:52 06 July 2018 | UPDATED: 10:52 06 July 2018
Cromer Pier’s visitor figures are expected to receive a boost after a BBC programme filmed in the town is aired in the coming weeks, according to the district council.
North Norfolk District Council (NNDC) said visitor numbers to the pier’s Pavilion Theatre “continue to be positive” at a meeting of the full council on Wednesday, June 27.
Minutes of the meeting show that summer show audience figures are down 0.06pc on 2017, while Christmas figures are up 0.1pc on the previous year.
Cromer Pier concert audience figures are up 11pc on last year and hiring figures have seen a 4pc boost.
Cllr Becky Palmer, NNDC portfolio holder for leisure told the meeting: “given the successful filming of the BBC Antiques Roadshow in May, it is likely that once the anticipated two shows are aired in the summer and autumn this will boost bookings figures and visitors to Cromer and the pier.”
A spokesperson for NNDC added: “The filming of the Antiques Roadshow at Cromer Pier was a huge success with glorious sunny weather and a great turnout with people travelling from all over the county to be a part of a long-standing, popular BBC show.
The Antiques Roadshow reaches an audience of nearly six million people on a weekly basis and will put Cromer and NNDC’s award-winning Pier on a national stage which the council anticipates will have a positive impact on visitor numbers and the local economy.”
Francis Guildea, the pier’s general manager, said the broadcast would be excellent promotion for the seaside attraction. He said: “The great thing about having hosted Antiques Roadshow is not just the potential benefit for visitor numbers to the pier but to the whole region and the positive impact it may have for tourism as a whole. In a rural community where tourism plays such an important role in the economy anything that promotes the area to such a large audience in such a positive way has to be good not just for the pier but for the hotels, B and Bs, caravan parks, restaurants and shops across the region. On the day we had glorious weather so when the programme airs, the pier - as one of north Norfolk’s iconic tourism landmarks...will look resplendent in the sunshine against the blue skies and broad vistas.”